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9 Tips for Admissions Teams to Communicate with Prospects

by Haleigh Cadd | October 14, 2020
9 Tips for Admissions Teams to Communicate with Prospects

9 Tips for Admissions Teams to Communicate with Prospects

Here are 9 tips for admissions teams to communicate with prospects:

1. Remember that delivery has never been more important.

2. Segment your desired populations.

3. Be clear about your school’s costs.

4. Review and reconsider your school’s processes.

5. Review and rethink your communication strategies.

6. Build relationships with prospective students.

7. Integrate admissions with a registration activity.

8. Get to know who you’re recruiting.

9. Dispel the myths in prospective students’ minds.

How these to-dos can change the game for your admissions team

Trends in college application processes change from time to time, which is why we're supplying these tips for admissions teams to communicate with prospects. For instance, during the recession in 2008, community colleges and for-profit schools saw an influx of applications. Also, their enrollment numbers jumped from what they were pre-recession. On the other hand, during the economic downturn which the COVID-induced lockdown has caused, community colleges and for-profit schools have seen a decrease in their enrollment numbers. 

On a different note, the student characteristics that schools valued 20 or even 10 years ago have changed. For instance, a higher GPA and good SAT/ACT scores weighed heavily on a student application by admissions teams. Now, fewer college applications are requiring SAT/ACT scores and are instead analyzing a student’s extracurricular involvement and their ability to write an effective essay. 

With all of this in mind, the bottom line is that admissions processes are more effective when they are revised to meet students where they are at a particular point in time. 

Below is an in-depth look at what you and your admissions team can do to more effectively reach prospective students.

1. Remember that delivery has never been more important.

In other words, be sure to tell prospects what class formats your school is offering during the semester. For instance, is class delivery going to take place online, in-person, or both? 

2. Segment your desired populations.

No two prospective students’ needs and goals are the same. Therefore, you should consider what groups of prospective students you can segment to target and tailor your communication strategies. Even better, use your prospects' data to segment populations to deliver unique, timely, and helpful information to them.

3. Be clear about your school’s costs.

As said before, no two students’ needs are the same. Thus, be sure that you communicate how you can help a specific prospective student receive their education at your school. In other words, you need to tell prospective students how your school can fill the potential gap between their resources and their success. 

Questions that you can ask yourself are...

  • What does your school have for this particular student? Or that particular student?
  • What needs can you meet for this student at your school? 

4. Review and reconsider your school’s processes.

You know how it goes. Prospective students apply, prospective students are admitted, then they turn into new students who then enroll in classes. Each of these processes has preliminary processes, such as paying an application fee or creating a new student account. In other words, these admissions processes are multifaceted – with deadlines.

In order to meet the needs of students who are currently planning their life in an ever-changing economy that has been squashed by COVID-induced lockdowns, now would be the time to rethink your admissions processes. We suggest that you consider if every step of the application process is necessary and if the timeline makes sense for students who may be on the fence about future decisions relating to their education.  

5. Review and rethink your communications strategy.Here are 9 tips for admissions teams to communicate with prospects

Adults spend about 50% of their days consuming digital information. When your school sends a text or an email to prospective students, you are adding onto this pile of digital information. 

With this said, it’s best to create a strategy for every communication message you want to send out so that it reaches the right students. When the right message is read by the right students, this particular communication strategy is effective. In other words, the more strategic you are with your communications, the more effective they will be in reaching the student. 

6. Build relationships with prospective students.

As mentioned above, no two students are alike. With this said, we recommend that you get to know your prospective students and learn what they need to enroll in the fall. By learning what they need, you can then offer them information that is specific, relevant, and personal to them.

7. Integrate admissions with a registration activity.

After a student is accepted into your school, the next thing they are likely thinking about is registering for classes. However, this may be the first time that they are enrolling in college, and they may not have people around them to give any input. As a result, they may not know how to register for classes. By integrating admissions with registration activities, you are making the process easier and more accessible for the student.

8. Get to know who you’re recruiting.

The bottom line is that you cannot effectively segment and target prospective students without getting to know them. Therefore, as you’re engaging with prospects, make sure that you segment the conversations so that your school can appeal to who they are as individuals.

9. Dispel the myths in prospective students’ minds.

Most students are somewhat intimidated to apply to college. When students take college applications seriously, there’s a lot of room for self-doubt. 

Not all schools’ application processes are the same. This is what you need to emphasize to your prospective students so that they can be encouraged that your school’s application is worth finishing. 

For instance, by dispelling the myth that “it’s a mistake to get creative with your essay,” the prospective student will feel more accepted and feel freer to express themselves through their application essay. In this way, you're appealing to who they are – and they feel accepted as a person by your school. 

Learn more

For more information on how your admissions team can further succeed amidst this climate of COVID, download our new ebook below. Also, if you want to learn more about how texting can help your admissions team target prospective students more effectively, request a demo here

Download our ebook Recruiting for Fall 2021 During COVID-19.
Download our ebook Recruiting for Fall 2021 During COVID-19.
Download the ebook

Communicating effectively with your campus communities is of paramount importance right now

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