Let’s Get Ready: Increasing Student Engagement
Let’s Get Ready provides high school students from historically under-served communities and first-generation-to-college students with free SAT preparation, admission counseling and other support services needed to gain admission to and graduate from college. Services are provided by volunteer college students who also serve as role models and mentors. Let’s Get Ready uses Signal Vine to effectively reach students, relay information, and provide support while maintaining a personalized, one-on-one feel.
Due to the geographic variability of the students Let’s Get Ready serves, the organization has utilized innovative ways to keep all students on track with college-related tasks as well as to support students once they have enrolled in college.
The goal of the texting campaign is to keep students engaged with Let’s Get Ready on their journey to and through college by both nudging students around deadlines and tasks and providing space for students to reach out for support.
Let’s Get Ready focuses its texting curriculum on crucial milestones for high school and college students. These moments include financial aid deadlines, summer matriculation tasks, and course registration. Full-time Let’s Get Ready staff, as well as peer mentors, monitor the platform, especially around times when texts have been sent out. These staff members and peer mentors answer student questions about upcoming deadlines, process related questions, and provide general support and encouragement to students.
Let’s Get Ready has messaged over 10,200 students via text message, with over 700,000 outbound messages sent. Engagement rates are high, typically between 63 to 74 percent for each program. The most successful messages are those that are personalized, relevant, and timely. Texting has proven to be an effective way to engage with students who are not geographically close to a Let’s Get Ready office hub in either NYC or Boston.
Students appreciate the reminders of upcoming deadlines and utilize the platform to bring up questions and concerns related to a wide-range of issues.
Ultimately, using Signal Vine has helped Let’s Get Ready increase student engagement and provide timely and accessible support to all its 10,000 students. Let’s Get Ready anticipates that using texting will continue to boost their student college matriculation and graduation rates.
Having peer mentors engage with students on the platform is especially helpful. We often match students who are matriculating to college with the mentor who will be providing on-campus support in the fall. Students feel comfortable engaging with these peers and asking questions about what it feels like to be on a particular campus or how to navigate the adjustment to college life.
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