8 Tips for Career Services Texting
One of the most beneficial services colleges can offer to students is help with transitioning from being a student to being an employee. After all, students who enroll in postsecondary education share the goal of obtaining a career they enjoy. Career services staff can help students with careers long before they graduate so by the time they have their degrees in hand, they’re prepared to job hunt.
Career services departments may find particular benefit from texting students. Most students today have smartphones, so it makes sense to conduct outreach via text message to help them sharpen their skills when it comes to entering the career world. Below are eight practical use cases for career services texting along with example texts for each.
1. Increase student attendance at career fairs
It’s great to offer students the opportunity to attend career fairs. These events help students connect with employers and learn about careers of interest. However, students have to know about them to attend them.
This is where texting enters as a solution. Staff can text students to remind them about career fairs. They can also give them tips on what to bring and how to present themselves professionally. These nudges can help increase attendance as well as the overall success of career fairs.
2. Efficiently schedule students for interviews/on-campus recruiting (OCR) events
Oftentimes, recruiters will network with colleges to find students for internships and job opportunities. Career services staff can text students to coordinate these events.
3. Announce networking events
Similar to career fairs, some colleges host networking events for students to meet local employers. Not only can texting be used to announce these events, but they can be used to help students prepare.
It’s likely that networking events hosted by colleges are some students’ first networking events. With this in mind, career services staff can text students to tell them how to prepare. For example, they can encourage students to bring a list of questions they have about careers so they can get answers. Have them bring business cards and recommend that they come early to meet with employers before the event gets crowded. Suggest that students follow up with their new contacts and share their LinkedIn page. These tips can help students maximize their time at networking events.
4. Segment students based on geography and use texting to notify about news, specific events, and relevant job openings
Signal Vine’s texting platform enables college staff to segment students based on their location. For example, colleges can use the platform’s fields to note which students attend Campus A and which attend Campus B. This makes targeted messages for students possible. If a career fair is happening on Campus A, those students can be targeted with a unique message.
By that same token, career services staff can text students who live in a specific county to alert them that a position has opened at a local employer. Staff can even get so specific in terms of targeting that they might send a journalism opportunity to journalism majors who live in a specific area. Signal Vine makes these unique, targeted messages possible.
5. Organize 1:1 resume reviews
Students who are in college may find themselves crafting a resume for the first time. Some students may struggle to figure out what to list on their resumes. This is especially true for students with little work experience that correlates with the type of job they want to have after graduation.
Offering to help students polish up their resumes helps them build a lifelong skill. Career services staff might text students to schedule a one-on-one meeting to help them with their resumes. As a result of these meetings, students will have a professional resume to bring with them to career fairs – and to submit to employers.
6. Build relationships with your employers
Certainly, texting is not exclusive to students. In fact, career services staff might benefit from keeping in touch with local employers via text. When schools host a career fair, staff might announce the fair to local employers and invite them to attend via text message.
7. Help students search, engage, and find the ideal job
Signal Vine’s ability to send automated, personalized text messages shines when helping connect students to careers. For example, the platform can be used to target students who are interested in a marketing position when Acme Marketing announces they have a position open. The platform’s two-way dialog capability allows students to ask questions about applying for the job that career services staff can help with.
8. Send reminders about internship opportunities, job listings, campus speakers, and student events
Yet again, segmenting and targeting relevant students with the right information is key here. For example, students who indicated their interest in job opportunities may not be interested in internship opportunities. Similarly, some students might want to be informed specifically about internships in the engineering field and not necessarily any other field. Signal Vine makes these specific, targeted messages possible.
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