Admissions Texting: Admitted Students
Many college-bound students mistakenly believe that once they receive their golden ticket (aka, a college acceptance letter), their work is done. Of course, this is far from the truth. This is why guidance from admissions offices is important for admitted students. Admissions reps can guide students toward their next steps, bearing in mind that these next steps will come as a surprise to some students.
One important factor for admissions reps to consider is that this stage of the admissions funnel is crucial for institutions. This is the point where students fully commit themselves to attend an institution. At this stage, there is likely to be competition among other colleges and universities as well. The College Board recommends that students consider between five and 10 colleges. A Niche survey of more than 36,000 students in the class of 2018 showed that half of these students applied to five or more colleges. Out of these, 60 percent were accepted to at least three schools. For colleges, this means competition. This makes the admitted stage the most crucial time for colleges to show why their college is the best choice.
Personalized communication is key
Now is the time when admissions reps need to be as personal as possible in their communications with admitted students. While one admitted student might appreciate the fact that a college offers one of the best business programs in the country, another might benefit more from knowing the school’s cosmetology program is the best in the state. We know that personalization is the key to successful communication with today’s college students. Luckily, Signal Vine makes personalization easy.
Admissions reps can use the Signal Vine platform to schedule a text for all admitted students. From there, they can use profile fields to personalize each text for each student. For example, take the text below.
The first text represents an automated message with two custom profile fields: student name and major. The Signal Vine platform automatically personalized each message for each recipient based on their name and chosen major. The text includes an open-ended question to encourage admitted students to reach out with questions. In this instance, the student asked a question, and the system flagged the message for a staff member to respond. The automated, personalized text invited the student to interact with admissions staff, helping the college come across as approachable and helpful. These two traits are vital for students at the admitted stage.
In action: Norwalk Community College
Comprised of 6,000 students, Norwalk Community College (NCC) used the Signal Vine platform to solve a major problem. Students were being accepted to the institution but were failing to enroll.
NCC staff noted a 77 percent engagement rate among the 300 students in their pilot texting program. In comparison to students who received standard communications rather than texts, students who received texts were 31 percent more likely to complete the registration process. Additionally, students who received text nudges to file the FAFSA showed significant improvement in FAFSA filing rates.
The chart below compares the actions taken by students who received texts (pilot groups) versus those who did not (control groups).
Texting admitted students demonstrably keeps them on track to becoming enrolled students. Admitted students benefit from timely nudges, and admissions reps can use texting to show why their college is the best choice. Even better, the Signal Vine platform makes way for personalized communication with students, an important trait for today’s college students.
In our next blog post in the Admissions Texting series, we’ll progress through the funnel with a discussion of texting confirmed students.
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