Signal Vine is partnering with the First Lady Michelle Obama’s OfficeBetter Make Room, the U.S. Department of Education, and Civic Nation on an exciting new texting project. The Up Next text messaging program connects students with advisors for personalized college support.

Up Next College Bound

To quote First Lady Michelle Obama, the Better Make Room public awareness campaign is “about valuing success in the classroom instead of just on the big screen or on the basketball court. And it’s about turning the culture of celebrity upside down so that we don’t just have kids worshipping celebrities, but we also have celebrities honoring kids who are working hard and achieving their goals. That’s where we’re going to shine the spotlight – on those kids and their stories.”

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Watch the star-studded PSA to learn more about Better Make Room!

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About the author: Stephanie is the Director of Business Development at Signal Vine and has more than 8 years of experience in marketing and sales.  Learn more about Stephanie here and visit her LinkedIn