Why You Need an Opt-Out Texting Program

Why You Need an Opt-Out Texting Program

Organizations have lots of questions once they decide to start texting students. When should I send messages? Who should respond to students? How many messages is too many messages? The list goes on and on. One of the most common questions we get is whether students should opt in or opt out. What’s the difference, and which should your […]

Do’s and Don’ts of Texting Applicants

Do’s and Don’ts of Texting Applicants

Spring is upon us, and you know what that means: National College Decision Day is almost here! May 1st is the deadline for college-bound students to make tough choices about where to enroll in college. By now, most applicants have submitted their materials and are anxiously waiting to hear back. The next two months are a critical time for […]

6 Questions Your Team Has About Texting

6 Questions Your Team Has About Texting

You’ve read the research, seen the demo, and now you’re ready to start texting your students. The only problem? The rest of your team isn’t on board yet. Come to your next team meeting prepared to handle these frequently asked questions: 1. Does texting work? 2. Is text messaging easy to implement? Yes! Implementing a texting […]

5 Tips for Managing Your Inbox

5 Tips for Managing Your Inbox

The contract is signed, your texting program is created, the staff is trained, and now it’s officially Signal Vine Launch Day! Today’s the day you start sending text messages to your students – and they start texting you back. The great thing about texting is that students actually respond to you, with an average response rate of 10-60% […]

Texting Tip: Punctuation Matters

Texting Tip: Punctuation Matters

When you text students, you want your messages to come off as friendly and approachable, while still keeping it professional. The goal is to reach and engage students – not make them laugh at your formality or misguided attempts to use text lingo. We wrestle between using “u” or “you,” “2” or “to,” “gr8” or “great”… but maybe we’re […]

You’re Not a Robot: Why Personalization Matters

You’re Not a Robot: Why Personalization Matters

Have you ever called a company for customer service help and been greeted by an automated system? The experience feels impersonal and cold. No one likes to talk to a computer, and students are no different. They’re used to receiving and dismissing mass automated messages, which is why personalization is so important. Successfully engaging students is difficult, and it’s even […]

Technology Traps: How to Avoid Bad Budgeting

Technology Traps: How to Avoid Bad Budgeting

Do you spend money on technology and programs that are outdated and no longer seem to work? Are you making investment choices based on a checklist of features rather than outcomes? These are technology traps organizations fall into over and over again. Allocating budget dollars for technology that doesn’t move the needle on outcomes absorbs valuable budget dollars that […]

When to Send a Text

When to Send a Text

Now that you know why text messaging students is effective and how to send engaging texts, you’re probably wondering when you should text students. It isn’t simply about the time of day you send your texts. Successful text messaging programs are strategic about timing messages around important deadlines, events, and tasks. With that in mind, here are eight times […]

How To Communicate in 160 Characters or Less

How To Communicate in 160 Characters or Less

Congratulations! You’ve jumped through the administrative hoops and you’re finally ready to start texting your students. You have a lot of great information to send out, but you want to make sure your messages are relevant and don’t fall into the TLDR trap. The beauty of a text message is that it’s short, sweet, and to […]

How to Answer Students’ Questions (Before They Ask)

How to Answer Students’ Questions (Before They Ask)

Have you ever had so many questions that you don’t even know where to begin? It’s overwhelming. It’s also what millions of college students are experiencing as the new school year approaches. The good news for students: college access organizations and first-year mentoring programs have tons of information, resources, and tips to ease students’ minds […]