What Causes Summer Melt and Signal Vine's History Behind It

by Jessica Perkins | September 19, 2017
What Causes Summer Melt and Signal Vine's History Behind It

Did you know that Signal Vine was born out of research looking into what causes summer melt? That’s right - since day one, we’ve been working with college access organizations to address the problem of summer melt. We’ve worked with many GEAR UP and college access programs to get college-intending students on campus in the fall.

So what causes summer melt?

The summer melt research started with Drs. Ben Castleman and Lindsay Page. They sent a series of personalized text messages to college-intending students over the summer before their first semester of college, resulting in an 11% increase in matriculation that fall. This increase set the stage for college access organizations to use texting as a solution to address summer melt.

Since then, we've continued to work with many summer melt programs, seeing high levels of engagement and increased matriculation rates. One of our customers Sagar from Commit! share how effective texting has been to increase college access.

Our customers have seen incredible results. CollegeBound Foundation found that students receiving text support enroll in college at a 6% higher rate than those who aren't. They also noted that students are much more responsive to texts over the summer (70%) than during the school year (30%). This proves those summer nudges are crucial to fully support college-intending students.

The Minnesota Office of Higher Education was able to expand their reach of students and improve engagement rates to nearly 70% of the 4800 students they text.

NCACN demonstrated impressive results, with student engagement rates of 75% and an average response rate of 64% per message. An additional 60% of students were highly engaged, meaning they responded to a majority of the text messages from their advisors

We love working with summer melt programs and seeing the results that come from working hard to mitigate summer melt. Whether it’s friendly reminders or check-ins, text nudging is the best way to get students enrolling in and persisting through college.

How is nudge technology being used in higher education?
How is nudge technology being used in higher education?
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