Are you a believer in texting, but your boss doesn’t think it will work for your institution? Share the statistics and research in this article to build your case for a text messaging platform.
Texting is the best way to reach students.
Text messaging has a wider reach than any other means of communication, especially among younger populations. Texting is one of the few methods of communicating that effectively reaches students of all income brackets, since SMS doesn’t require an internet connection or data plan. Every cell phone is enabled for text messages.
- 99% of college students use cell phones
- 97% of college students use text messaging as their primary means of communication
Dozens of recent peer-reviewed research projects highlight the positive impact of text messaging on student outcomes.
- Text messaging into the freshman year of college doubled the rate at which community college students sought help with their FAFSA renewal
- Freshman year texting increased sophomore persistence by 12 percentage points among community college students
- Text messages from financial aid counselors resulted in a 20% decline in loan borrowing for high-risk students
- College enrollment increased by 38% after one organization sent biweekly text messages about student tasks like course selection, insurance, and housing
- A peer mentor texting intervention increased 4-year college enrollment by 4.5%
- Students who received personalized and interactive text messages from their peer mentor at BYU:
- Interacted with their peer mentor more frequently
- Reported a higher overall value in having an assigned peer mentor
- Reported that they had a stronger relationship with their peer mentor
Students appreciate text nudges.
Text messages don’t disappear into the void like emails do. Students actually read their text messages, and then they take action.
- 86% of students who are texted by their institution report that text messages prompt them to do something they haven’t done
- 85% of students who are texted by their institution report that text messages inform them about something they didn’t know
- Signal Vine’s text messaging platform is 100% FERPA compliant
- Every interaction between students and staff is logged and archived
- It’s easy to set up customized accounts and permissions for staff users
- It’s fully compliant with FCC texting guidelines
Signal Vine provides an effective two-way, intelligent text messaging platform that delivers high student engagement and statistically significant outcomes and we want you to be apart of the great experience. Hopefully these resources can help nudge your boss to extend your communications platform with Signal Vine. Good luck!
Does your team still have questions? Read the article, “6 Questions Your Team Has About Texting” to figure out how to answer FAQs.