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The Definitive Guide for Higher Education Communications During COVID-19

communicating with students through covid-19

We're here for you.

There is a lot of uncertainty when it comes to the Coronavirus. We know your students and staff have questions and you want to be proactive. To help, we put together higher ed resources that will help with communicating with students through COVID-19.


[Toolkit] COVID Communications Toolkit Part 1: Planning for Fall

communications planning for fall

Signal Vine’s COVID Communications Toolkit: Planning for Fall resource serves as a guide on how to plan your fall communications, whether you plan to host classes online, on campus, or a combination of both. The toolkit includes checklists, guides, interactive webinars, and other resources to help you with your communications planning for fall.

Access the toolkit


[Tool] Communications Self-Assessment

This self-assessment will help you determine the effectiveness of your current communications plan to help identify any gaps or areas of concern as you prepare for fall.

Access the self-assessment


[Tool] COVID Messaging Checklist

communications planning for fall

This messaging checklist will help you plan your communications as we approach the fall semester.

Access the messaging checklist


[Webinar recording] Building Your Fall 2020 COVID Communications Plan: Assessment & Planning

Whether your campus will return in the fall for in-person instruction, continue to offer virtual instruction, or offer some combination of the two, there is one major task at hand that will be critical to success: communications planning.

Keeping students informed and driving them to take action when necessary will help ensure a safe transition in the fall, and it will help keep students engaged and persistent towards achieving their academic goals.

During this webinar series, we’ll guide you step-by-step through building your fall communications plan. In this first webinar, we discuss assessing your current communications infrastructure and processes to begin strategizing your plan for the fall.

View the recording


[Toolkit] COVID Communications Toolkit Part 2: Key Audiences & Messages

COVID-19 communications planning

Part two of Signal Vine’s COVID Communications Toolkit focuses on your key audiences and messages in your communications, whether you plan to host classes online, on campus, or a combination of both.

Access the toolkit


[Tool] Student Communication & Engagement Strategies Guide

student communication and engagement strategies

This Student Communication & Engagement Strategies Guide will help you determine your key audiences and messages as you continue your COVID-19 communications planning for fall. The guide includes messaging considerations for prospects, current students, and alumni.

Download the guide


[Webinar recording] Building Your Fall 2020 COVID Communications Plan: Key Audiences & Messages

Whether your campus will return in the fall for in-person instruction, continue to offer virtual instruction, or offer some combination of the two, there is one major task at hand that will be critical to success: communications planning.

Keeping students informed and driving them to take action when necessary will help ensure a safe transition in the fall, and it will help keep students engaged and persistent towards achieving their academic goals.

During this webinar series, we’ll guide you step-by-step through building your fall communications plan. In this second webinar, we discuss identifying your key audiences and analyzing messaging strategies.

View the recording


[Toolkit] COVID Communications Toolkit Part 3: Optimize Your Fall 2020 Communications

optimize your Fall 2020 communications

Part three of Signal Vine’s COVID Communications Toolkit details how to optimize your Fall 2020 communications plan. It includes resources to help you create a messaging timeline, tips to optimize your messages to students, and a guide to help you choose the right communication channel.

Access the toolkit


[Blog] 10 Tips to Optimize Messages to Students

tips to optimize messages to students

The pandemic has created the space for technology to help form the personal relationships that students have with their institutions. No longer can passive, impersonal communications be relied upon to take the pulse of where students are or compel students to take action. Instead, communications should be thoughtful and evolve over time. As a result, students will feel supported from recruitment to completion and beyond.

Read the blog to learn 10 tips to optimize messages to students.

Read the blog


[Tool] Sample Communication Timeline for Fall 2020

communication timeline for higher ed

This sample communication timeline includes message topics based on where your students are in their academic journeys. It addresses what you want to know as well as what your students want to know.

Download the timeline


[Tool] Choosing the Right Communication Channel

Choosing the Right Communication Channel

The chart below will help with the task of choosing the right communication channel to ensure your messages reach the right people depending on your communication needs.

Download the guide


[Webinar recording] Building Your Fall 2020 COVID Communications Plan: Executing and Optimizing Your Plan

Whether your campus will return in the fall for in-person instruction, continue to offer virtual instruction, or offer some combination of the two, there is one major task at hand that will be critical to success: communications planning.

Keeping students informed and driving them to take action when necessary will help ensure a safe transition in the fall, and it will help keep students engaged and persistent towards achieving their academic goals.

During this webinar series, we’ll guide you step-by-step through building your fall communications plan. In this third webinar, we discuss how to execute and optimize your fall communications.

View the recording


[Ebook] Supporting Students During COVID-19 and Beyond: The Mental Health Crisis on College Campuses

Signal Vine’s Supporting Students During COVID-19 and Beyond: The Mental Health Crisis on College Campuses ebook discusses the research that shows how institutions can support students’ mental health. Even before the COVID-19 pandemic, many of today’s students, especially members of Gen Z, report having struggled with their mental health. Now more than ever, students need support and resources from their institutions.

Download now


[Webinar recording] Communicating Through COVID-19: Supporting Students’ Mental Health

Supporting students’ mental health at this time is critical to helping them persist and achieve their academic goals. In honor of Mental Health Awareness Month, Signal Vine recently hosted a webinar with the experts at Active Minds on how institutions can talk to their students about mental health and support them from a distance during this difficult time.

During this session we discussed:

• How COVID-19 is impacting students’ mental health

• How administrators can talk to their students about mental health

• Best practices and actionable tips for communicating with students about this topic

• A sample text message campaign you can leverage to communicate with your students about mental health

Watch the recording


[Blog] Signal Vine's Summer Melt Resources

With all that’s happening in the world, summer melt is expected to plague more students than usual this year. We put together all of our summer melt resources to help you combat the phenomenon.

Read the blog


[Blog] The COVID-19 Impact on College Admissions

The COVID-19 impact on college admissions will require institutions to rethink their recruiting efforts. This blog touches on how admissions professionals can rethink their strategies to meet students where they are.

Read the blog


[Blog] NACAC's Changes to the College Admissions Process

NACAC’s changes to the college admissions process have added to the changing landscape in which admissions officers work. Learn how admissions pros can adapt to these changes.

Read the blog


[Webinar recording] Current High School Students' Perspectives in the COVID-19 World

Just like today’s college students, today’s high school students are adjusting to this new world. What are they thinking about? How does this change their plans after graduation? Are they rethinking their options? How are they preparing for postsecondary education? Join us for a webinar with high school students from across the country to hear first-hand about their experiences during COVID-19.

Watch the recording


[Blog] High School Seniors' Perspectives During COVID-19

This blog is a follow-up to the webinar presented by Signal Vine and Dr. Jayne Caflin Fonash, Ed.D., President of NACAC. It features key takeaways on high school seniors’ perspectives during COVID-19.

Read the blog


[Ebook] The New Admissions Roadmap: Navigating a Newly Digital and Competitive World

Signal Vine’s The New Admissions Roadmap: Navigating a Newly Digital and Competitive World Ebook dives into the student recruitment and enrollment process and how educators have an increased pressure on student recruiters and admissions counselors to bring in much-needed tuition revenue. In addition, current evolving events like COVID-19 and NACAC changes are affecting how the admissions world operates.

Download now


[Webinar recording] Current College Students' Perspectives in the COVID-19 World

We recently hosted a webinar with college students from all over the country to better understand how they are adjusting to this new world related to COVID-19.

They continue to show their resiliency and flexibility as they adjust to the new plans institutions execute to keep students, faculty, and staff safe. They answered questions like how their plans have changed, how are they rethinking their options, how they are staying connected to their communities, etc.

Watch the recording

 


[Webinar recording] Communicating through COVID-19: A Panel Discussion

Watch the recording as expert panelists and institutional leaders discuss how they’re conducting campus-wide communications in light of COVID-19. Participants will walk away with best practices and ideas on how to ensure the right message is sent to the right people at the right time.

This webinar was moderated by Signal Vine’s CEO, Brian Kathman. The higher ed expert panelists included…

  • Edward Conroy, Associate Director of Research Communication at the Hope Center for College, Community, and Justice
  • Liz Richter, Senior Director, Division of Student Success at The University of Texas at Arlington
  • Alice Anne Bailey, Ph.D., Higher Education Consultant
  • Jesse Boeding, University of Pennsylvania Doctoral Student
  • Adil Dittmer, Account Manager at Signal Vine

Watch the recording


[Blog] Communicating with Your Students During the Coronavirus

This blog includes a guide of preventative measures to take as well response management tips when communicating with your students during the Coronavirus.

Read the blog


[Blog] Communicating Through the Coronavirus: A Panel Q&A

During the Communicating Through the Coronavirus webinar, we had so many inquiries from attendees that we decided to format the Q&As into a blog series. Below is a summary of the questions we asked our panelists and brief versions of their responses. For full responses, please view the webinar above.

Read the blog


[Webinar recording] Engaging Online and Continuing Ed Learners

Watch as Signal Vine’s CGO, Jeff Mutimer and Account Executive, Morgan Miller walkthrough Signal Vine’s platform and how it can be essential for communicating with students during this time.

Watch the recording


[Infographic] 5 Ways to Improve the Experiences of Online and Continuing Ed Students

As many institutions are moving online, we created an infographic that will help you improve the experiences of online and continuing ed students.

See the infographic

Communicating effectively with your campus communities is of paramount importance right now

If you’d like to learn how Signal Vine can help, please join us for a demo.