Increasing Alumni Engagement (One Text at a Time)
Communicating with your alumni
Our partners at iModules (leaders in higher ed fundraising and engagement) hosted a webinar that discussed tactics to engage alumni through texting. Jeff Mutimer, Chief Growth Officer from Signal Vine was joined by Sarah Webb, Assistant Director, Annual Giving-Young Alumni Engagement from the University of Pittsburgh.
The University of Pittsburgh uses Signal Vine to message with its young alumni. They knew that texting was the best channel to communicate with these recent graduates.
Early results from the text program to young alumni include the following:
- More than 3,500 inbound messages
- 205 completed interest forms
- A very low opt-out rate
- A solid engagement rate
- Very positive qualitative feedback
- An average gift from text of $46.39, marking a 13x improvement in yield from previous email efforts
To learn more about the University of Pittsburgh’s work with Signal Vine, read their case study.
Signal Vine provided us the best option for establishing relationships with young alumni who do not currently engage and/or give to the institution. The ability to scale and personalize conversation really resonated with our staff while also allowing us the opportunity to respond individually when needed. Signal Vine is without question the best text messaging platform we have seen for higher education.