You may be familiar with Summer Nudging and the research around texting students to improve matriculation rates. But what exactly is a text message nudge? And why is it effective?
Nudging is used in many behavioral science interventions, from tracking weight loss progress to influencing political decisions to improving rural literacy rates. A text message nudge is a simple 160-character message that grabs attention and prompts action.
The impact of a nudge is high in education. That’s because text messages:
- Simplify complicated processes for students and families (e.g. renewing the FAFSA).
- Remind students and families of tasks they haven’t done or didn’t know they needed to do (e.g. accepting financial aid packages).
- Shift perceptions by sharing resources and information (e.g. creating a college-going culture).
Low-cost text message interventions produce powerful results such as increases in matriculation rates, increases in persistence, and increases in scholarship applications completed. In a world of complexity, text message nudging is an easy way to cut through the noise and help students take small steps in the right direction.
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