Nudging works. Harness behavioral economics to engage students.
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Any higher education institution that faces challenges in attaining enrollment and retention goals should explore nudge theory. At its core, nudge theory posits that suggestions and positive reinforcement can help influence behavior and decisions. When applied to higher education, it can help keep students on the path to success.
Signal Vine’s Nudge Technology and Higher Education guide offers practical steps for applying nudge theory to your day-to-day role. Learn more about nudge technology with case study examples of institutions influencing positive student behavior. Our practitioner’s guide includes:
- Background on nudge theory and its application in higher ed.
- A framework for applying nudge theory in your day to day role.
- Examples of institutions that increased enrollment and guided student behavior.
Signal Vine has made mass texting communication possible for our students. Without it, we would not have had successful Summer Melt campaigns. The text nudges that our students received have been instrumental in the highest first-year enrollment rates College Possible has seen. The staff has been great! They are quick to make changes and provide us with the support that we need. I have really enjoyed working with Signal Vine.