Signal Vine News

In the News

Organizations using Signal Vine are frequently featured in news stories about the successes they’ve seen with text messaging. Read the most recent articles below:
College Recruiting Gets Smart with Texting and Snapchat

EdTech, October 23rd, 2017

Michelle Obama’s Better Make Room Campaign reaches kids where they are- on their phones! Better Make Room reached more than 96,000 students and saw a 50 percent response rate from students who received the messages.

Small ‘Nudges’ Can Push Students in the Right Direction

Education Week, October 17th, 2017

Freshman year Financial Aid text nudges increased college enrollment rates by 7%. Read about other ways you can nudge your students here!

What College-Bound Seniors Don’t Know About College Does Hurt Them

Real Clear Education, October 13th, 2017

A survey of 22,000 Americans found that formal sources for college information were the least helpful for students going though the college process. Since we can not rely on students finding the help they need, students need accurate college planning information sent directly to them in real time.

Education Groups use Social Media to Help Students Apply for Financial Aid

The Washington Post, October 3rd, 2017

Completing the FAFSA can be a daunting task but researcher Ben Castleman found that engaging students through text increased FAFSA completion by 12%!

3 Texting Tips to Nudge Incoming HigherEd Students to Success 

Getting Smart, September 30th, 2017

Keep it short and simple, build an effective strategy and get a response! Signal Vine CEO Brian Kathman expands on how these three texting tips can help students succeed.

Signal Vine Gets Even Better for 2017-2018

Nibletz, September 25th, 2017

Signal Vine recently released two new features, Quick Message and Signal Support Center, that are aimed at helping customers get the most out of the platform.

Signal Vine Adds Quick Messaging Tool, Improved Support 

Campus Technology, September 25th, 2017 

Signal Vine added a new feature that makes it easier to to send personalized and targeted text messages to groups of students. Read more about the Quick Message feature here!

Behind the scenes of unclaimed FAFSAs: Why it’s happening and how ed staff can help 

EduWire, September 12th, 2017 

Signal Vine CEO Brian Kathman writes about how small, bite-sized text reminders are key in helping students complete the FAFSA

Workforce Essentials: Apps help schools and teachers reach students where they are – on their phones

California Economic Summit, August 25th, 2017

Students live on their phones and the most effective way to reach them is through text! While using Signal Vine, organizations see between 70-90 percent student response rates and increased staff capacity.

Targeted Texts can Boost College Enrollment 

University Business, August 22nd, 2017

Highly targeted texts help students receive the timely information they need to enroll in college. Read more about how personalized, relevant, and specific texts can have a huge impact for students!

College Admissions Officers Won’t Just Chill About ‘Summer Melt’

The Wall Street Journal, August 11th, 2017

The Wall Street Journal addresses  how ‘summer melt’ can cost colleges and universities thousands of dollars in lost revenue as students who intended to go to college decide not to go. Schools are now using more tactics to target students during these crucial summer months like using Signal Vine to text students!

The Best Way to Engage College Students? Text Them.

Ed Scoop, August 11th, 2017

Signal Vine Customer Meghan Schmidbauer from Owens Community College discusses the impact Signal Vine has had on her students in an interview with Ed Scoop. Read about Owens Community College’s first hand experience on how texting is the most effective way to reach students today.

Technology Companies Team Up To Eliminate ‘Summer Melt’

NASFAA, July 26th, 2017

Signal Vine and Study.com have created innovative ways to decrease summer melt and help students overcome barriers to the college going process!

Higher Education Text Messaging Platform Signal Vine Secures $2M

Business Wire, July 26th, 2017

Signal Vine, a leading enterprise text messaging platform used by higher education institutions to improve student retention and persistence, announced today it has secured $2 million in Series A funding.

​College Text-Reminder Platform Receives $2M in Series A Round

EdSurge, July 26th, 2017

Signal Vine has raised $2 million in a Series A round led by New Markets Venture Partners.

Technology Companies Team Up To Eliminate ‘Summer Melt’

Diverse: Issues In Higher Education, July 23rd, 2017

Check out Signal Vine CEO Brian Kathman’s interview with Diverse. The article discusses how Signal Vine is tackling summer melt by helping students overcome barriers to higher education.

Stop Academic Meltdown: Norwalk Community College Gives Tips To Stay On Top

Norwalk Daily Voice, July 21st, 2017

Norwalk Community College is reducing summer melt by offering students an array of support services to help them navigate the college going process. 

Tennessee leads nation in FAFSA filings for third straight year

Chalkbeat, July 20th, 2017

Tennessee is the state with the highest percentage of FASFA completion with 73.5% of students filling for the upcoming year- a 3.2% increase from the last year.

FAFSA Completions Up After Four-Year Decline

National College Access Network, July 11th, 2017

Changes to the FAFSA process have lead to an over all 6% increase in FAFSA filling over the last year.

The Michelle Obama Effect

University of Virginia EdPolicy Works, July 2017 

Michelle Obama’s efforts  to help students pursue higher education has had a large effect on FAFSA filling rates. Read about the research here!

Louisiana FAFSA Submission Rate Reaches Record High

Louisiana Department of Education, July 10th, 2017

FAFSA submissions increased by 7% in the state of Louisiana, leading more students to have access to the funding thy need to pursue higher education.

Trending 40: 2017 Red Hot Companies

DCA Live, June 16, 2017

DCA Live is celebrating the next generation of great companies in the DC area, and we’re excited that Signal Vine has been chosen as a 2017 Red Hot Company!

Fifty Cents or Five Thousand Dollars?

Behavioral Scientist, June 6, 2017

Ben Castleman examines texting as a novel approach to scaling high-impact interventions for Americans pursuing college.

College Students Now Receiving Text Message Reminders to Show Up

NBC News, May 22, 2017

First-generation college students beat summer melt thanks to timely text messages. Check out Minnesota Department of Higher Education’s rap video about summer melt.

How To Get High School Grads to Show Up for College? Minn. Tries Nudging Them with a Text

MPR News, May 17, 2017

Kat Klima of the Minnesota Department of Higher Education explains in this audio story how their summer melt texting program is improving outcomes for students across the state.

Bringing Mentoring Models into the 21st Century

Getting Smart, April 27, 2017

Mentoring models that reflect how students connect with each other – particularly via text message, emoji and GIFs – can have a real and long-lasting impact.

Five EdTech Companies to Watch

Eduventures, April 4, 2017

Eduventures names Signal Vine as a top 5 Ed Tech company to watch in 2017! Read more about how Signal Vine is used to increase communication between students and higher education institutions.

National Nudge Campaign for Potential 1st Generation Students

NewsRadio WINA, March 24, 2017

Listen to a podcast interview with Ben Castleman, one of the authors of the study Nudging at a National Scale! He discusses the results of the national nudging campaign, and how text messages can be one of the most impactful forms of nudging communication.

National Nudge Campaign Prompting Low-Income/First-Generation Students to Complete FAFSA Works

University of Virginia, March 22, 2017

Researchers partnered with The Common Application to help reach over 450,000 high school seniors through an outreach campaign that included texts. They found that sending targeted messages on how and when to complete the FAFSA had a profound positive effect on enrollment rates, especially for low-income students.

Parent Alert! Your Child Just Skipped Class

NPR, March 2, 2017

Text messages were used  to alert parents when their child missed assignments or class sessions. Across the 22 middle and high schools participating in the intervention, course failures decreased by 39% and class attendance increased by 17%.

Replicating the Tennessee Promise

Inside Higher Ed, March 2, 2017

Other states have run into multiple barriers as they attempt to replicate the Tennessee Promise, a free community college program. Not only has Tennessee created a free community college program, but the state has also focused on messaging as a way to help students. Officials believe the lack of text messaging is one reason other states are not seeing the same success.  

Introducing the Higher Education Technology Landscape


Eduventures, February 14, 2017

Signal Vine is recognized as the enterprise solution for texting in higher ed!

Simple Steps Help Students Get to College

The College Directions Blog, February 13, 2017

EL Haynes Public Charter School uses Signal Vine to text their recent alumni regarding the steps in their college process. Barrie Moorman, who works in alumni support, stated: “We had a 70% engagement rate among students with the platform and appreciated the opportunity to provide information to and get information from students in this format.”

Text Your Way to College

The New York Times, January 6, 2017

Text-messaging campaigns directed at students during the summer can reduce summer melt and keep college freshmen on track for their sophomore year. Texts about aid and college choice are currently being sent to over half a million students through the Signal Vine platform.

Texting for Success 

Summer Search, November 14, 2016

Summer Search uses Signal Vine to text their students during the college application process. The text messages that Bay Area Summer Searchers receive focus on registering for SATs, completing FAFSA, and submitting a housing deposit. Summer Search has seen a response rate of 88% from their Bay Area students.

Common App, Better Make Room Partnership to Provide College Info Through Text Messaging 

Common Application, October 31, 2016

The Common Application partners with Signal Vine and Better Make Room to provide high school students personalized guidance on how to apply and pay for college.

The Gift of Time: The Opportunity and Benefit of Early FAFSA Filing

Brookings Brown Center Chalkboard, October 20, 2016

Researchers designed and implemented a text-messaging campaign that improved FAFSA filing outcomes. 17,000 high school seniors in Texas and all public high school seniors in Delaware received this text-based outreach. Filing earlier helps students receive more substantial financial aid options and have more postsecondary options open to them.

Texting Campaign Focused on College Affordability Reaches Over Half a Million Students

The Common Application, October 7, 2016

More than half a million students in Texas and across the country have begun receiving text messages encouraging them to apply for financial aid starting in October. This program, powered by Signal Vine’s technology, will encourage all students, especially those that are low-income and first-gen, to complete the FAFSA early to receive the maximum amount of student aid.

Meet Students Where They Are: Behavioral Insights to Increase College Completion

Johns Hopkins University Press, October 7, 2016

Texting is an increasingly popular way to communicate important information and offer advising assistance. For instance, using text messaging through Signal Vine to encourage community college freshmen to renew their financial aid can increase sophomore year persistence by nearly 25 percent.

The Behavioural Insights Team’s Update Report: 2015-16

The Behavioural Insights Team, September 15, 2016

New research continues to demonstrate the impact of text messaging on influencing behavior. The most recent report finds that using text messaging to encourage a learner’s social network to engage with the learner can result in increased attendance (an 11% improvement).

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