Signal Vine News

In the News

Organizations using Signal Vine are frequently featured in news stories about the successes they’ve seen with text messaging. Read the most recent articles below:
Text Your Way to College

The New York Times, January 6, 2017

Text-messaging campaigns directed at students during the summer can reduce summer melt and keep college freshmen on track for their sophomore year. Texts about aid and college choice are currently being sent to over half a million students through the Signal Vine platform.

Texting for Success 

Summer Search, November 14, 2016

Summer Search uses Signal Vine to text their students during the college application process. The text messages that Bay Area Summer Searchers receive focus on registering for SATs, completing FAFSA, and submitting a housing deposit. Summer Search has seen a response rate of 88% from their Bay Area students.

Common App, Better Make Room Partnership to Provide College Info Through Text Messaging 

Common Application, October 31, 2016

The Common Application partners with Signal Vine and Better Make Room to provide high school students personalized guidance on how to apply and pay for college.

The Gift of Time: The Opportunity and Benefit of Early FAFSA Filing

Brookings Brown Center Chalkboard, October 20, 2016

Researchers designed and implemented a text-messaging campaign that improved FAFSA filing outcomes. 17,000 high school seniors in Texas and all public high school seniors in Delaware received this text-based outreach. Filing earlier helps students receive more substantial financial aid options and have more postsecondary options open to them.

Texting Campaign Focused on College Affordability Reaches Over Half a Million Students

The Common Application, October 7, 2016

More than half a million students in Texas and across the country have begun receiving text messages encouraging them to apply for financial aid starting in October. This program, powered by Signal Vine’s technology, will encourage all students, especially those that are low-income and first-gen, to complete the FAFSA early to receive the maximum amount of student aid.

Meet Students Where They Are: Behavioral Insights to Increase College Completion

Johns Hopkins University Press, October 7, 2016

Texting is an increasingly popular way to communicate important information and offer advising assistance. For instance, using text messaging through Signal Vine to encourage community college freshmen to renew their financial aid can increase sophomore year persistence by nearly 25 percent.

The Behavioural Insights Team’s Update Report: 2015-16

The Behavioural Insights Team, September 15, 2016

New research continues to demonstrate the impact of text messaging on influencing behavior. The most recent report finds that using text messaging to encourage a learner’s social network to engage with the learner can result in increased attendance (an 11% improvement).

Texting: Is it the Key to a Better College Transition?

West Virginia Public Broadcasting, August 25, 2016

For the past few years, the West Virginia Higher Education Policy Commission has texted high school seniors through Signal Vine to help them transition more easily to college. This year, the texting program is expanding statewide to support every high school in West Virginia.

Boost Student Success with Text Messaging

Dean & Provost, August 24, 2016

At Pellissippi Community College, text messaging provides an effective, low-cost way for advisors to communicate with students. Read more about the outcomes of their texting program.

Scientific Secrets to Keep Kids in College

NPR, August 6, 2016

Ideas42 did another FAFSA intervention, this one using text messages to high school seniors in the San Jose Unified School District in California. They reported a 22 percent increase in forms submitted and an 81 percent jump in the size of awards.

#ImpactAgent: Minimizing “Summer Melt”

StriveTogether, July 29, 2016

The Albany Promise College and Career Action Team focused on reducing summer melt with a special focus on students in low-income, minority Albany neighborhoods. They hold college boot camps that are promoted via text messaging through Signal Vine with Albany High School.

Charter School Gives College-Bound Grads the Help They Need

The Wall Street Journal, July 28, 2016

Low-income alumni of the KIPP charter school network receive text messaging counseling through Signal Vine to support them to and through college.

UVA Professor Leads First Lady’s Campaign Aimed at Increasing College Completion

UVA Today, July 19, 2016

First Lady Michelle Obama announced her mobile messaging campaign designed to help students through the college-going process. Ben Castleman is leading a team of behavioral researchers, technology experts, and college advising professionals to bring Up Next to millions of students in America. Signal Vine is the texting technology powering this initiative.

College Foundation of West Virginia Sees Promising Early Results in Providing College Counseling Through Text Messaging

West Virginia Higher Education Policy Commission, July 18, 2016

Low-touch interventions, like text messaging through Signal Vine, conducted through students’ first year of college can lead to improvements in students’ academic performance in college.

Texting Students to Reduce Summer Melt: Maximizing Your Success

Juliet Jones of Career Key, June 26, 2016

Guide to developing a personalized, timed approach that will help with planning summer text messaging campaigns.

Timely Texting: The Surprising Strategy to Boost College Attendance

UVA Today, May 19, 2016

Q&A with Dr. Ben Castleman regarding the power of texting and some of the projects he has executed using Signal Vine’s technology. He shares: “We’re getting upwards of 60 percent to 70 percent response rates across the projects we’ve done. And very low opt-out rates: 3 percent to 4 percent.”

SVGives: How You Can Help Bay Area Students Successfully Enroll in College!

uAspire Blog, April 27, 2016

uAspire uses Signal Vine’s automated texting platform to send students personalized reminders of all the steps they must complete for their particular college in order to start there in the fall—like signing off on loans and paying their first term bill—and answer their many questions along the way! This innovative text-message-based outreach has proven in uAspire’s other sites to counteract summer melt, increasing college enrollment by as much as a statistically significant 15%!

Use Text Messaging to Better Engage Students

Student Affairs Today, April 21, 2016

Brigham Young University’s first-year mentoring program shares how they use texting on campus, and the results that they have seen. Many of today’s college students don’t open their email, which means that not only do they miss key information you send, but you miss opportunities to engage them with your campus.

How to Help More College Students Graduate

The New York Times, February 19, 2016

A series of text messages (sent through Signal Vine) reminding students to complete re-enrollment forms and financial aid applications helped college dropout rate decrease.

Getting More Students to College, Without Breaking Schools Budgets

Harvard Business Review, February 15, 2016

Text messaging helps to simplify financial aid and college-going processes for students and parents, while improving capacity for school systems stretched to the breaking point. Read more about this research done through Signal Vine’s platform.

The Up Next Program Preps Kids for College by Texting Them

Wired, December 8, 2015 The White House Program, Up Next, plans on using innovative text messaging (powered by Signal Vine) to provide students with timely information as they transition from high school to college.

Texting Program Urges College Attendance

Lakeland Public Television, November 19, 2015

The Minnesota Office of Higher Education sends students text messages during the summer to help them stay on track with their college registration process.

College Knowledge Tip #10: Keep Students Engaged Between Graduation and Starting College

Commit2Dallas, October 20, 2015

Commit2Dallas sent personalized text messages through our platform to high school seniors, helping them to break down the enrollment process into simpler steps. These nudges resulted in 650 more students completing the FAFSA on time than the previous year and decreased the “melt” of students who don’t tend to make it to postsecondary education.

Smartphones: A Nudger’s Best or Worst Friend?

Brookings, October 19, 2015

Smartphones have added yet another layer of distraction to our busy lives. Texting can leverage the best qualities of smartphones and cut through that extra noise to effectively nudge people through a process.

Want To Get More Students To Go To College? Text Them.

The Huffington Post, September 16, 2015

Too many students who enroll in college fail to attend because of simple administrative hurdles. Text message nudges through Signal Vine can be a big help, for a small cost.

Texting Doesn’t Have to Be a Distraction

Slate, September 16, 2015

Text messages cut through the complexity of the college-going process to help students stay on the right track.

Can U Fix Education W/ Txts?

The Hechinger Report, September 16, 2015

Personalized, timely text messages can boost student achievement and ease the transition from high school to college.

Freshmen Find Summer Help Smoothes Path to College

MPR News, August 14, 2015

(AUDIO) College Possible mentors utilize texting through Signal Vine to maintain contact with first-generation students over the summer to minimize “summer melt.”

Knowing When To Nudge In Education

The Brookings Institution, August 6, 2015

Ben Castleman describes his work applying behavioral research in education, and walks through guiding principles for nudge work.

Educators Work to Stave Off ‘Summer Melt’

Education Week, August 4, 2015

Organizations that are working to stop summer melt share their counseling strategies.

Innovation Exchange 2015

Department of Education, July 27, 2015

(VIDEO) How the Department of Education used experimentation and behavioral insights to improve the rates of student loan repayment.

Can Text Messages and Interventions Nudge Students Through School?

MindShift, June 3, 2015

Closing the achievement gap could be as simple as sending a few well-timed text messages to students.

Can a Text Message Get Delaware Students to College?

Newsworks.org, April 3, 2015

Delaware’s latest college readiness initiative involves a research study that uses Signal Vine to text high school seniors and their parents to help students complete their FAFSA and prepare for college.

Helping the Poor in Education: The Power of a Simple Nudge

New York Times, January 17, 2015

Multiple research studies have shown that behavioral “nudges,” such as personalized text message reminders about college deadlines, can greatly impact inequalities in education.

Dropping Out, Again: Why So Many College Students Never Graduate

NBC News, November 17, 2014

Colleges and universities need to do a better job of retaining their students, as many nontraditional students become “repeat noncompleters” and are unlikely to graduate.

To Help Language Skills of Children, A Study Finds, Text their Parents with Tips

New York Times, November 14, 2014

A new study shows that text messages containing tips on reading to children, when sent out to preschool parents, can help students perform better on literacy tests.

Advisors Work to Freeze “Summer Melt,” Get Students to College

Los Angeles Times, October 20, 2014

Summer Melt is receiving a lot more attention as many college-intending, low-income students do not show up to college. Research shows that advising tools such as text messaging through Signal Vine can improve the number of students “falling off’ by 20%.

Studies Show Significance of Using Text Reminders for Millennials

RedAndBlack.com, July 12, 2014

Studies reveal the increasing significance of text reminders millennials. Researchers Castleman and Page worked with uAspire and Signal Vine to send texts about FAFSA and academics to increase re-application rates, resulting in improved retention at community colleges.

How A Text Message Could Revolutionize Student Aid

NPR, July 8, 2014

Research shows that text messages sent through Signal Vine can improve FAFSA completion rates among students.

Dallas Part of Push to Keep Incoming College Students on Track

CBS DFW, July 6, 2014

School districts and colleges are using text reminders to help keep college students on track, inspired by research from Harvard University’s Center for Education Policy Research.

A Few Text Messages Can Help Students Go to College

Vox.com, June 23, 2014

Interview with Ben Castleman, who discusses the problem of students dropping out of the college-going process, Summer Melt, and how text message advising can impact student behavior by increasing matriculation rates.

A Nudge to Renew

Inside Higher Ed, June 18, 2014

Renewing the FAFSA dramatically increases a student’s probability of persisting in college. Text-reminders around key deadlines have proven to be an effective and low cost intervention.

Using Text-Message Reminders to Boost Student Persistence

Chronicle of Higher Education, June 13, 2014

Ben Castleman and Lindsay Page’s recent study found that text message “nudges” sent through Signal Vine can increase student persistence by educating students about FAFSA renewal and financial aid deadlines and requirements.

‘R U on Track for College?’ Texting a New Strategy

Education Week, May 14, 2014

West Virginia launched a pilot program with 14 high schools and 4 colleges that alerted students about financial aid and other academic resources through personalized text messages.

Texting program great way to reach students at critical time in education

TimesWV.com, January 30, 2014

West Virginia’s text message support project plans to provide resources and opportunities to students to help them better pursue educational opportunities.

uAspire and Signal Vine Announce Expanded Partnership To Increase College Enrollment and Student Success

Signalvine.com January 26, 2014

Signal Vine and uAspire launch a partnership to expand their work using Signal Vine’s platform to message uASpire students across the country, improving communication and student outcomes.

West Virginia College Access and Completion Project Highlighted at White House Event

College Foundation of WV CONNECT, January 16, 2014

West Virginia’s 3-year text messaging support project was highlighted at an event hosted by President Barack Obama and the First Lady Michelle Obama. This event focused on new initiatives to expand college opportunities.

Increasing College Opportunity for Low-Income Students: Promising Models and a Call to Action

The Executive Office of the President, January 2014

The White House reports on barriers to college access facing low-income students, along with promising research-based interventions for improving educational opportunities – such as text message reminders.

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