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The Evolution of Higher Education Communication

by Brian Kathman | May 1, 2018
The Evolution of Higher Education Communication

Nudge Technology Adoption is Growing and So Are We

At Signal Vine, we are steadfast in our belief that messaging will be the higher education communication channel of the future. The latest trend reports in education already point to messaging as an increasingly crucial engagement tool for institutions, and we couldn’t agree more.

Signal Vine’s involvement in the groundbreaking 2013 research that defined Summer Melt was an important milestone for our vision. Since that research, we’ve focused our energy on building an innovative messaging solution that meshes the principles of nudge theory with the accessibility and ubiquity of SMS. We are proud to say it’s changed the way higher ed practitioners communicate with students.

The Evolution of Higher Education Communication

Today, higher education faces even more daunting challenges than just a few years ago. Enrollment is declining and student demographics are rapidly changing. The need to access students, in a personalized and meaningful way and on the medium in which they prefer, has never been more clear. As a result, we see an increasing demand for powerful and proven technologies like our platform. Gartner included “Nudge Technology” in its annual Strategic Technologies Impacting Higher Education report for the first time this year, specifically highlighting personalized just-in-time communication (i.e. text messaging) as one of the top trends in higher ed. Signal Vine is in a tremendous position to lead the nudge technology sector given our deep mobile experience and help students on the journey to and through college.

To better solve these challenges, we’re excited to share that Signal Vine recently raised additional financing from New Markets Venture Partners. This funding will allow Signal Vine to help even more students get the degrees they deserve. The round follows our Series A financing in July 2017. Our mission hasn’t changed, but our capacity to achieve our goals is only getting better.

Our Customers Are Growing With Us

It’s been an exciting five years for Signal Vine. Our platform has helped thousands of administrators reach millions of students. Institutions like the University of New Mexico, University of Virginia, University of Texas, and Brigham Young University all leverage the power of Signal Vine to improve student outcomes. We also help organizations like uAspire, Let’s Get Ready, CollegeBound Foundation, GEAR UP programs, and K-12 school districts reach their goals through text messaging. We’re thankful to have such passionate partners and we can’t wait to see where messaging takes higher education communication in the next year!

How is nudge technology being used in higher education?
How is nudge technology being used in higher education?
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