Case Studies

You’re probably familiar with the phrase ‘Summer Melt.’

Did you know that Signal Vine was borne out of the Summer Melt Research by Drs. Ben Castleman and Lindsay Page? Text messaging can have a significant impact on student outcomes.

Impact of Texting

Learn how text messaging improves campus-wide communications in a cost-effective way. 

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Case Studies by Type

Matriculation and Enrollment
Improving Matriculation Rates and Reducing Summer Melt
Text messaging reminders sent to low-income students in the state of Massachusetts resulted in an 11% increase in matriculation and reduction in Summer Melt.

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Source: Center for Education Policy Research at Harvard University

Increasing Enrollment at Two-Year Colleges
The Dallas Independent School District texted college-intending students and their parents about important tasks to complete before matriculating to college. Overall, the text messaging campaign increased enrollment at two-year colleges by over 5 percentage points and had pronounced impacts on low-income students.

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Source: Center for Education Policy Research at Harvard University

Persistence and Retention
Improving Persistence with Financial Aid Nudges 
Massachusetts community college freshmen received nudges around renewing the FAFSA and financing education. Recipients were nearly 20% more likely to persist into their sophomore year.

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Source: EdPolicyWorks, University of Virginia

Improving Academic Outcomes in College 
West Virginia Higher Education Policy Commission provides college counseling through SMS to students. Students participating in the texting campaign attempted and completed more freshman year credits than similar students who were not part of the text message program.

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Source: EdPolicyWorks, University of Virginia

Advising to Improve Persistence and GPA
Pellissippi State Community College advisors increase persistence by 10% by utilizing strategic text messages with Tennessee Promise scholars. 96% of students who receive at least three text messages are more likely to register for the spring semester. Students who engaged with their Pellissippi advisors via text message have higher GPAs (by 0.2-0.3 points) and are more likely than their peers to persist into the next semester.

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Source: Pellissippi State Community College, Dean & Provost

First-Year Experience
Fostering Meaningful First-Year Relationships with Peer Mentors
Brigham Young University (BYU) connects incoming freshman with peer mentors to improve the first-year experience and deliver critical information via text message. The results are significant: BYU students who receive messages sent through Signal Vine’s platform interact with their peer mentor more frequently, report more value in having a peer mentor, and state that they have a stronger overall relationship with their peer mentor than the students in control groups.

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Source: Brigham Young UniversityNational Resource Center for the First-Year Experience

Supporting Retention Initiatives for First-Year Students
The University of New Mexico sends first-year students text messages to remind them of upcoming deadlines and due dates. More than 60% of students in the program engage with staff via text.

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Source: The University of New Mexico

Financial Aid and Literacy
Reducing Student Loan Defaults for High-Risk Borrowers
New loan applicants at the Community College of Baltimore County were sent texts to help them make more informed decisions regarding their student loans, leading to 20% declines in borrowing for certain segments of high-risk borrowing populations.

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Source: EdPolicyWorks, University of Virginia

Improving Persistence with Freshman Year Financial Aid Nudges
Massachusetts community college freshmen received nudges around renewing the FAFSA and financing education. Recipients were nearly 20% more likely to persist into their sophomore year.

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Source: EdPolicyWorks, University of Virginia

Customized Nudging to Improve FAFSA Completion and Income Verification
Students in Delaware and Texas were texted personalized outreach and updates on FAFSA completion. Students served were more likely to complete the FAFSA, completed the FAFSA earlier, and were more likely to immediately matriculate.

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Source: Dr. Lindsay Page (University of Pittsburgh), Dr. Benjamin Castleman (University of Virginia), Katharine Meyer (University of Virginia) 

Staff Capacity
Increasing Staff Capacity Through Texting
uAspire implements text-based outreach services to students to support their transition from high school to college and throughout their first year of college.  With traditional in-person advising, one advisor could serve only 300 students. With texting, each advisor can handle a caseload of more than 1,000 students.

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Source: uAspire

Increasing On-Time Appointment Attendance
Academic advisers at Youngstown State University send automated data-triggered messages to schedule and confirm upcoming appointments. As a result, on-time attendance has increased by 23%.

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Source: Youngstown State University

Reach

Students are always on their phones. 97% of text messages are read, while less than 6% of students check email daily.

Engage

Imagine 70-90% of your students replying to your message. Organizations using Signal Vine experience these high student engagement rates.

Expand

With the support of scheduled text messages, staff capacity expands and the administrative burden is reduced by 60%.

Signal Vine in the News

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