[Webinar 2/3] Building Your Fall 2020 COVID Communications Plan: Key Audiences and Messages


Part 2 of our webinar series guiding you step-by-step through building your fall communications plan

Whether your campus will return in the fall for in-person instruction, continue to offer virtual instruction, or offer some combination of the two, there is one major task at hand that will be critical to success: communications planning.

Keeping students informed and driving them to take action when necessary will help ensure a safe transition in the fall, and it will help keep students engaged and persistent towards achieving their academic goals.

During this webinar series, we’ll guide you step-by-step through building your fall communications plan. In this second webinar, we discuss identifying your key audiences and analyzing messaging strategies.

After watching this webinar’s recording, you will learn…

  • The context behind the different goals and motivations of students and institutions during the pandemic
  • How to approach communicating with students with a coordinated, streamlined approach
  • How to drive action through communication

To grab the resources referenced during the webinar, click here. To download this webinar’s slide deck, click here.