Now that you know why text messaging students is effective and how to send engaging texts, you’re probably wondering when you should text students. It isn’t simply about the time of day you send your texts. Successful text messaging programs are strategic about timing messages around important deadlines, events, and tasks.

With that in mind, here are eight times you should text your students:

Approaching deadline

FAFSA due this month? One week left to register for the SAT? Send students a quick text reminder so they don’t miss out on important opportunities.

Missing or incomplete form

Paperwork may be central to your administration’s work, but it’s often the last thing on a student’s mind. “Nudging” students with a text message can effectively get students to turn in overdue materials.

Upcoming event

September is full of back-to-school events, and you want to know who will be attending. Invite students and keep track of their RSVPs via text to get a better sense of how to plan for your event.

Parent involvement

Education isn’t just between the school and the student. Keep parents and mentors in the loop about students’ progress by sending regular text message updates and answering their questions.

College transition

Students have no shortage of questions to ask and tasks to complete when getting ready to go to college. Make sure students are on the right track by sending reminders and offering support through text messages.

New resource

See something online that you think students might find helpful or interesting? Text links to articles, videos, blogs, lists, etc. to provide students with the resources they need to be successful.


Most students are more comfortable asking questions or sharing their confusion by text message than they are face-to-face. One-on-one conversations through text messages are a great way to clear up misunderstandings and build trust.

Lack of engagement

A lot of students fall through the cracks when email and snail mail are the primary means of communication. More than 90% of students text, so you can reach students who previously weren’t engaged by texting them.

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